Articles Tagged ‘Ogilvy’

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Tim Hortons travels back through time

For the brand’s 50th anniversary, it’s asking consumers to vote on what menu-item favourites to bring back.

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Top Cannes contenders: Direct

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Empowering female ads

In honour of International Women’s Day, check out these spots that encourage women and challenge stereotypes.

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Cadbury brings back the clucking bunny

To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.

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Shopper Innovation Awards: Magnum brings pleasure to Toronto

The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.

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Top Cannes Mobile and PR contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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CASSIES Bronze: Dove mans up

The skincare brand taps former NHLers to appeal to “real men.”

BrandAid comes home to Canada

Ad agencies help Haitian artisans to brand and market products now sold at Hudson’s Bay.

Ogilvy and Mather Agency Group Photo. Toronto,  Ontario, Canada. July 5, 2013. (photo: Vito Amati)

DAOY Honourable Mention: Ogilvy taps self-starters to deepen digital

The agency snags a Digital AOY prize for work for Dove, Tim Hortons and IBM.

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Hellmann’s: 100 years of keeping it real

How the brand has stayed true to its positioning through a century of change.

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The Canadian advantage

Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

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HTC launches its new One

The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.

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Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

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Youth Report: Kotex adds forum to its Real Talk platform

As an extension of its “Generation Know” campaign, U by Kotex provides a place where young women can ask important questions.