Articles Tagged ‘Ogilvy’

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

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Red Lion caps off hiring spree

It’s not just about hiring marcom folks, president Matt Litzinger says of his new staff. He wants solution providers.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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Throwback Thursday: Strategy in 2008

For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.

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Dove celebrates a milestone

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.

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AToMiC Awards: Experiential, getting physical to get attention

From pop-ups to rotting fingers and ghosts, these winning campaigns found new ways to reach consumers.

Beauty at any age

An upcoming fall campaign from Dove will hone in on how women feel about their age.

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Ogilvy takes two Webby Awards

Zulu Alpha Kilo and Lowe Roche will also take home prizes at the 18th annual award show later this month.

Cause + Action Awards: Dove hangs self-esteem issues out to dry

With its dramatization of stats via 3D billboards, the brand’s work to encourage self-confidence secured its win.

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Nabob mocks the fixings

The Kraft brand is targeting those who prefer substance over style with its new “Respect the Bean” push from Ogilvy.

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Tim Hortons travels back through time

For the brand’s 50th anniversary, it’s asking consumers to vote on what menu-item favourites to bring back.

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Top Cannes contenders: Direct

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Empowering female ads

In honour of International Women’s Day, check out these spots that encourage women and challenge stereotypes.

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Cadbury brings back the clucking bunny

To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.

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Shopper Innovation Awards: Magnum brings pleasure to Toronto

The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.