Articles Tagged ‘Ogilvy’

Copied from Media in Canada - Dove4

Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

U by Kotex 2

Youth Report: Kotex adds forum to its Real Talk platform

As an extension of its “Generation Know” campaign, U by Kotex provides a place where young women can ask important questions.

MapleLeafOpener

Transforming Maple Leaf

The manufacturer is changing into a food marketing machine focused on building love for its brands.

Hellmanns

CASSIES Silver: Hellmann’s grants real food wishes

The Unilever brand strengthens family and community ties.

ICA2013boardofdirectors

ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

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Health Canada raises the profile on recalls

The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”

Copied from Media in Canada - Cadbury

Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.

Doverolemodels

Dove Canada spotlights role models

The personal care brand has broadcasted a live-streamed event, hosted by Mandy Moore, to encourage positive role models for Canadian girls.

AMEX

American Express partners with Toronto Pearson

The credit card co is putting an emphasis on customer service with a new partnership that enables it to offer travellers a range of airport perks.

werebaby

The sweetest battleground

Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?

Cadbury

Cadbury Dairy Milk shares the chocolate love

The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.

DoveMen

Dove Men+Care launches a hockey challenge

The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.

Exhibit F

CASSIES Silver: Tassimo cracks the (bar)code

The Kraft Canada brand breaks away from the global campaign with “The barcode brews it better,” an Ogilvy initiative with spectacular results.

KFC

International: KFC gets together with its fans

The Australian arm of the QSR launches a border-crossing contest to bring Facebook friends together.

News

Evolution

Dove – Evolution