Articles Tagged ‘Ogilvy’

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Top Cannes Mobile and PR contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

Dove

CASSIES Bronze: Dove mans up

The skincare brand taps former NHLers to appeal to “real men.”

BrandAid comes home to Canada

Ad agencies help Haitian artisans to brand and market products now sold at Hudson’s Bay.

Ogilvy and Mather Agency Group Photo. Toronto,  Ontario, Canada. July 5, 2013. (photo: Vito Amati)

DAOY Honourable Mention: Ogilvy taps self-starters to deepen digital

The agency snags a Digital AOY prize for work for Dove, Tim Hortons and IBM.

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Hellmann’s: 100 years of keeping it real

How the brand has stayed true to its positioning through a century of change.

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The Canadian advantage

Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

Copied from Media in Canada - HTCcinema

HTC launches its new One

The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.

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Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

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Youth Report: Kotex adds forum to its Real Talk platform

As an extension of its “Generation Know” campaign, U by Kotex provides a place where young women can ask important questions.

MapleLeafOpener

Transforming Maple Leaf

The manufacturer is changing into a food marketing machine focused on building love for its brands.

Hellmanns

CASSIES Silver: Hellmann’s grants real food wishes

The Unilever brand strengthens family and community ties.

ICA2013boardofdirectors

ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

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Health Canada raises the profile on recalls

The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”

Copied from Media in Canada - Cadbury

Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.