Articles Tagged ‘oikos’

Oikos Organic

Oikos brings its focus on quality to new organic products

The brand adapts its successful Greek yogurt strategy to the organics segment.

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Danone picks Bob for retail

The agency will lead in-store programs for yogurt brands Activia and Oikos.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Silver: Oikos dreams up a Greek promotion

Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.

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Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

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Oikos goes for more fulfilling mornings

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

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Oikos dreams up a new campaign

The Danone brand goes after nightly cravings with a new product line.

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CASSIES Bronze: Oikos taps into its Greek roots

The brand used daydreams of Greece to fend off competitors in the crowded Greek yogurt category.

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Oikos’ daydreams

The Danone brand is tapping into the Mediterranean lifestyle, using a bit of Greek history to reach millennials.