Articles Tagged ‘OLG’

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2017 Strategy Awards: OLG’s race for millennial spectators

A new brand was launched through a film that put viewers in the jockey’s saddle.

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Pro-Line promotes the pre-game

OLG also continues its push to remind Ontarians that winning the lottery is actually possible.

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OLG launches mobile ticket scanner

The new app allows players to check winning numbers and set reminders wherever they are.

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OLG gamifies a serious message

How the lottery and gaming organization is using fun to educate players about gambling.

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OLG gets ‘way into the game’

A new campaign for Pro-Line focuses on the excitement around NBA basketball.

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OLG’s ‘All for Here’ gets more human

The third wave of the organization’s ad platform aims to show its larger impact.

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OLG goes beyond games

With its new platform, the corporation wants to remind people where the money goes.

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OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

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Cundari boosts account team

Five new hires and six promotions boost the agency’s capabilities in response to new and growing business.

TheNewHive

The Hive’s buzzy new hires

New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.

Poker Lotto Metro Newspaper Wrap

CASSIES Gold: OLG plays a winning hand at poker

The Poker Lotto launch campaign by Due North Communications results in sales that triple objectives.