Articles Tagged ‘Olympics’

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Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

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Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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CBC invites Olympics fans to stay up late

The pubcaster wants Canadians to do whatever it takes to watch the PyeongChang games, despite the time difference.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

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Check it out: Nike’s non-comeback story

A new Olympic spot profiles one basketball player’s step-by-step return to sport.

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Check it out: Leave your ego at the arena door

A new campaign for the Americas Masters Games shows why “sport for all” can have a downside.

P&G

Check it out: P&G’s Pan Am play

The CPG giant brings back “Thank You, Mom” just in time for the Games.

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Team Canada wants you to join the club

The Canadian Olympic Committee launches its new fan site ahead of Pan Am and Rio 2016.

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Canadian Olympic Foundation gets colourful

The organization has hired agency Colour to bolster its social media engagement.

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TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

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Jacknife launches Thanks Gilmore campaign

The agency takes to crowd-funding to make a commemorative medal for Olympic speed skater Gilmore Junio.

mini cars

Mini Canada’s musical stylings

The brand gets patriotic with an anthem, using only the car for sound.

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A new Paralympic perspective

The Canadian Paralympic Committee and BBDO’s high-intensity PSA aims to shift perceptions about disabled athletes.

Petro

Petro-Canada celebrates Olympic journeys

The petrol company’s Sochi campaign highlights its CSR program for amateur athletes.