Articles Tagged ‘OMD’

Manulife

Manulife creates an unsettling scenario

The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.

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The Canadian Olympic Committee shows off our athletes

The committee has unveiled a mutli-platform campaign that demonstrates the journey athletes take when preparing for the Games.

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Visa sets off a social cheer

The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.

handshake

DDB wins BC Egg Marketing Board

The Vancouver-based agency will work with new media agency of record OMD to create a campaign in the fall.

Mitsubishi

Mitsubishi offers electric car therapy

The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.

bluejays

The Toronto Blue Jays are ‘Ready’

The baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.

Visa

Visa shares your playoff pain

The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.

Tropicana

Tropicana introduces its orange growers

The PepsiCo brand has launched a TV and print campaign that peeks behind the groves to reveal the talent behind its goods.

doritos

Doritos is spreading the madness

The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.

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Autotrader.ca launches a refreshing campaign

The used car site speaks to a younger audience to change consumer perception of the brand.

Autotrader

DDB wins Trader Corporation

The agency and media co OMD Canada are responsible for relaunching the brand’s Autotrader.ca site.

FidoSnowboard

Playing with Fido ‘After Work’

The telco brand lets the dogs out to go snowboarding in its latest ad campaign.

Nissan

Nissan Canada opens its virtual doors

The auto brand has created a YouTube showroom to entice consumers to further research its cars.

Fido

The Verdict: Fido’s successful casting call

With thousands of entries and millions of votes cast, the brand made a star out of a little dog named Speedy.

McDonaldsCoffee

McDonald’s ups the coffee ante

The QSR launches its biggest campaign yet to introduce the new espresso-based products to Canada.