Articles Tagged ‘OMD’

McD

McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

fido1

Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

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Embracing risk in innovation

Four industry experts offer insights on what’s actually worth pursuing and how to do so effectively.

nissancac

Nissan aims for a superior sequel

The newest “Conquer All Conditions” spot brings back a familiar adversary for the 2017 Rogue.

Copied from Media in Canada - 1-1-2

Buy your tree from Bacardi

A pop-up Christmas tree market aims to build a connection between the rum brand and the holiday season.

SickKids

SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.

M&M

M&M Food Market figures out the holidays

The revamped retailer positions itself as a destination for the hectic time of year.

OMD agency photo

MAOY Silver: OMD plans for content

The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.

Campbell's

Campbell’s aims to ‘win dinner’

The brand boosts support for its condensed lines and broths this fall to reach millennial parents.

Fido

Fido’s generous birthday

The telco brand centres its 20th anniversary on gifting urban millennials and longtime customers.

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Quaker tries to tame the morning

Move over mic drop. The brand showcases mom as the hero of the morning with its new fall campaign.

mb360

Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

Sonnet

Sonnet Insurance’s optimistic launch

The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.

Meghan

Reitmans returns to denim

The retailer brings back Meghan Markle for a new fall campaign that’s all about the right pair of jeans.

lays

Lay’s brings the world to Canada

This year’s “Do Us a Flavour” campaign tries to continue the brand’s digital engagement with a focus on global tastes.