Articles Tagged ‘OMD’

christinaDevonLoriAndrew

Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

mcdschicken

Check it out: McDonald’s gets serious about chicken

The QSR does its best to help you understand how good its chicken sandwiches are.

sonnet

Sonnet takes a more tactical approach to optimism

The online insurance provider’s latest campaign focuses on points of difference.

haunteddoor1

AToMiC 2017: Selling products with new products

WD-40 and Doritos designed new merchandise for holiday contexts.

tourismns

Tourism Nova Scotia slows down

The organization gets more strategic as it aims to attract advocates for the province.

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

McD

McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

fido1

Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

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Embracing risk in innovation

Four industry experts offer insights on what’s actually worth pursuing and how to do so effectively.

nissancac

Nissan aims for a superior sequel

The newest “Conquer All Conditions” spot brings back a familiar adversary for the 2017 Rogue.

Copied from Media in Canada - 1-1-2

Buy your tree from Bacardi

A pop-up Christmas tree market aims to build a connection between the rum brand and the holiday season.

SickKids

SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.

M&M

M&M Food Market figures out the holidays

The revamped retailer positions itself as a destination for the hectic time of year.

OMD agency photo

MAOY Silver: OMD plans for content

The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.

Campbell's

Campbell’s aims to ‘win dinner’

The brand boosts support for its condensed lines and broths this fall to reach millennial parents.