Articles Tagged ‘OMD’

Campbell's

Campbell’s aims to ‘win dinner’

The brand boosts support for its condensed lines and broths this fall to reach millennial parents.

Fido

Fido’s generous birthday

The telco brand centres its 20th anniversary on gifting urban millennials and longtime customers.

Quaker-622x472

Quaker tries to tame the morning

Move over mic drop. The brand showcases mom as the hero of the morning with its new fall campaign.

mb360

Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

Sonnet

Sonnet Insurance’s optimistic launch

The new digital brand focuses on superior storytelling and filmmaking for its glass half full debut.

Meghan

Reitmans returns to denim

The retailer brings back Meghan Markle for a new fall campaign that’s all about the right pair of jeans.

lays

Lay’s brings the world to Canada

This year’s “Do Us a Flavour” campaign tries to continue the brand’s digital engagement with a focus on global tastes.

mcdonaldsfarmers

McDonald’s takes a trip to the farm

The QSR continues to push transparency by answering kids’ honest questions about where its food comes from.

crispymini

Crispy Minis’ bite-sized content hub

A collection of GIFs look to fit the Quaker brand into a mom’s busy day.

nissanspy2

Nissan doesn’t play it safe

A new platform for the automaker’s sedans begins with a spot for the Sentra that turns safety tech into a spy gadget.

Bees billboard

UBC tells its research stories

“Today’s Assignment” shows the people of B.C. how their university is making a positive impact off-campus.

Quaker

Quaker takes on picky eaters

The brand shows how to pack a successful lunch that will appeal to discerning (if young) palates.

Penningtons

Check it out: Plus size, minus the stereotypes

Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.

Subaru

Subaru reaches for the stars

A new campaign for the Outback encourages Canadians to get out of the city and see the skies.

Adobe Photoshop PDF

Reitmans’ summer style

The retailer continues on its path of changing expectations in its summer campaign.