Articles Tagged ‘OMD’

Quaker

Quaker takes on picky eaters

The brand shows how to pack a successful lunch that will appeal to discerning (if young) palates.

Penningtons

Check it out: Plus size, minus the stereotypes

Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.

Subaru

Subaru reaches for the stars

A new campaign for the Outback encourages Canadians to get out of the city and see the skies.

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Reitmans’ summer style

The retailer continues on its path of changing expectations in its summer campaign.

Nova Scotia

Tourism Nova Scotia employs some intrigue

The province highlights its lesser-known aspects to stand out from competing destinations.

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M&M Meat Shops rebrands

The brand changes its name to “M&M Food Market,” along with refreshing its stores and packaging.

Smartfood

Smartfood’s end-of-day play

The PepsiCo brand revamps its packaging and launches its first major campaign.

Subban

RW&Co.’s superhero suits

The retailer brings back P.K. Subban for a Hollywood-style campaign focused on a new athletic fit.

Doritos Ketchup Roses High Res -1

Doritos Ketchup is the new rose

The brand is hoping people will fall in love with its chip bouquet this Valentine’s Day.

M&M2

M&M Meat Shops revamps its brand

The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.

Nissan

Nissan gets in the mud

Why the brand has veered away from exclusively featuring winter weather in its new creative.

Mighty

McDonald’s ‘mighty’ cowboys return

The QSR uses 360-degree video to show how its burger is hearty enough to complement a wild winter sport.

campbells

Campbell’s showcases its possibilities

The Cantina pop-up gives the “We All Soup” platform an on-the-ground presence.

Penningtons

Penningtons’ new attitude

The plus-size clothing retailer repositions to be an advocate for size acceptance.

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Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?