Articles Tagged ‘OMD’

Campbell Company of Canada-Rethink Canned Soup_ Campbell's Launc

Campbell’s relaunches Healthy Request

A new campaign for the line of soups is part of the CPG co’s overall plan to be more transparent.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

McDonalds

McDonald’s means business in Montreal

Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.

tositos

Tostitos serves up tasty tweets

The brand takes to Twitter to instantly deliver recipes featuring anything fans might be craving.

Soup

Campbell’s looks for common ground

The brand’s new “We All Soup” campaign hopes to unite soup lovers and draw in a new generation.

doritos

Doritos’ collision course

The PepsiCo brand uses a 12-hour event on Periscope to promote its latest limited-time chips.

milkalliance

Some things are better left unchanged

Can milk be one of the few constants in a person’s life? The Strategic Milk Alliance’s new creative (targeting parents) says it should be.

reitmans

A guessing game with Reitmans

Tank’s first campaign with the retailer surprises consumers when it reveals it’s a source of high-end styles.

rmhc

Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

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Enercare sings a new tune

The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.

notWithoutCanadianFarmers

Where would McDonald’s be without farmers?

The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.

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Shomi joins Torontonians for a pint

Rogers’ streaming service looks to reach festival-goers taking a break in Toronto’s pubs during TIFF.

mitsubishi

It’s all about the little things for Mitsubishi

Featuring 102 pieces of micro-content, a new campaign showcases all the changes in the latest Outlander.

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RW&Co. puts on a (stylish) game face

The retailer teams up with P.K. Subban and his family to score on its suit line.

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McDonald’s bets on young workers

The QSR continues the “Welcome to McDonald’s” campaign by showing the trust it puts in its millennial employees.