Articles Tagged ‘OMD’

Mighty

McDonald’s ‘mighty’ cowboys return

The QSR uses 360-degree video to show how its burger is hearty enough to complement a wild winter sport.

campbells

Campbell’s showcases its possibilities

The Cantina pop-up gives the “We All Soup” platform an on-the-ground presence.

Penningtons

Penningtons’ new attitude

The plus-size clothing retailer repositions to be an advocate for size acceptance.

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Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?

Campbell Company of Canada-Rethink Canned Soup_ Campbell's Launc

Campbell’s relaunches Healthy Request

A new campaign for the line of soups is part of the CPG co’s overall plan to be more transparent.

Cretive_main

Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

McDonalds

McDonald’s means business in Montreal

Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.

tositos

Tostitos serves up tasty tweets

The brand takes to Twitter to instantly deliver recipes featuring anything fans might be craving.

Soup

Campbell’s looks for common ground

The brand’s new “We All Soup” campaign hopes to unite soup lovers and draw in a new generation.

doritos

Doritos’ collision course

The PepsiCo brand uses a 12-hour event on Periscope to promote its latest limited-time chips.

milkalliance

Some things are better left unchanged

Can milk be one of the few constants in a person’s life? The Strategic Milk Alliance’s new creative (targeting parents) says it should be.

reitmans

A guessing game with Reitmans

Tank’s first campaign with the retailer surprises consumers when it reveals it’s a source of high-end styles.

rmhc

Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

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Enercare sings a new tune

The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.

notWithoutCanadianFarmers

Where would McDonald’s be without farmers?

The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.