Articles Tagged ‘OMD’

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M&M Meat Shops rebrands

The brand changes its name to “M&M Food Market,” along with refreshing its stores and packaging.

Smartfood

Smartfood’s end-of-day play

The PepsiCo brand revamps its packaging and launches its first major campaign.

Subban

RW&Co.’s superhero suits

The retailer brings back P.K. Subban for a Hollywood-style campaign focused on a new athletic fit.

Doritos Ketchup Roses High Res -1

Doritos Ketchup is the new rose

The brand is hoping people will fall in love with its chip bouquet this Valentine’s Day.

M&M2

M&M Meat Shops revamps its brand

The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.

Nissan

Nissan gets in the mud

Why the brand has veered away from exclusively featuring winter weather in its new creative.

Mighty

McDonald’s ‘mighty’ cowboys return

The QSR uses 360-degree video to show how its burger is hearty enough to complement a wild winter sport.

campbells

Campbell’s showcases its possibilities

The Cantina pop-up gives the “We All Soup” platform an on-the-ground presence.

Penningtons

Penningtons’ new attitude

The plus-size clothing retailer repositions to be an advocate for size acceptance.

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Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?

Campbell Company of Canada-Rethink Canned Soup_ Campbell's Launc

Campbell’s relaunches Healthy Request

A new campaign for the line of soups is part of the CPG co’s overall plan to be more transparent.

Cretive_main

Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

McDonalds

McDonald’s means business in Montreal

Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.

tositos

Tostitos serves up tasty tweets

The brand takes to Twitter to instantly deliver recipes featuring anything fans might be craving.

Soup

Campbell’s looks for common ground

The brand’s new “We All Soup” campaign hopes to unite soup lovers and draw in a new generation.