Articles Tagged ‘OMD’

quaker

Quaker dances to a new beat

Get your tissues ready – the CPG brand brings together dad and daughter for its latest digital doc.

McD

McDonald’s beefs up for summer

The brand uses Calgary Stampede cowboys to add some authenticity to its new “Mighty Angus” burger.

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McDonald’s Canadian adventure

The QSR is shaking up its menu with some regional flavours.

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Cossette wins SickKids account

The account moves to the agency after a long-term relationship with JWT Canada.

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Red Urban wins Subaru

The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.

Crispy

Crispy Minis’ big moment

Why the snack brand is finally getting some marketing support and touting its gluten-free status.

McFlurry

Check it out: McFlurry’s Canadian roots

A new spot celebrating the treat’s birthday also reminds us where it was born.

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Subaru wants to redefine the 1% experience

The brand’s new BRZ sports car spots are all about luxury for the rest of us.

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Up to the Minute: Corby’s new social AOR

Plus: New leadership in PR, Relevention rebrands, Starcom’s new CEO and other news you may have missed.

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In defence of the flyer

ShopperDDB’s Jason Dubroy on why you should consider leveraging that age-old channel.

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RW&Co. suits up

Hoping to fill a gap in the mid-range fashion world, the retailer turns its attention to workwear.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

bcaa

Finding the right perks

BCAA crafts a broader story around the benefits of being a member as part of its brand repositioning.

Lays

Lay’s looks coast to coast for inspiration

Tourtière chips anyone? The brand’s latest Do Us a Flavour contest asks Canadians for regionally-inspired tastes.

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CASSIES Silver: McDonald’s shows its skinnier side

To boost sales of the decades-old Egg McMuffin, the QSR highlighted its lower-than-expected calorie count.