Articles Tagged ‘One Advertising’

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Bosch, Thermador target wealthy cooks

The campaigns are the first for the home appliance brands since Sandbox won the account last fall.

Heineken Zoeterwoude. (Photo by Jasper Juinen for Heineken)

Heineken aims to ‘shake up’ thinking with new shop

Sid Lee will debut new work in May, including creative that “isn’t part of a traditional advertising model.”

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The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.

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Karen Howe leaves One

The SVP and CD hands the creative department to Michel Lange and Jacob Gawrysiak after 17 years.

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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One awarded Dos Equis

The win adds to the agency’s Heineken portfolio and will see “The Most Interesting Man in the World” again deployed in Canada.

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One Advertising plays in the Sandbox

The Toronto independent, along with three American shops, have joined together.

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Plan Canada’s ripple effect

The non-profit behind Because I am a Girl looks to drive awareness for the organization as a whole.

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Canadian Blood Services selects One as AOR

The Toronto agency will help the non-profit increase recruitment and retention.

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One of these babies won’t get a fair chance

Girls’ rights and human rights are the same, says a new campaign from Plan Canada.

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It’s time to grow a pair

Fathers are providing the marketing motherlode, says One Advertising’s Karen Howe.

The covers that almost were…

A behind-the-scenes look at our cover contest to celebrate our silver jubilee.

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Mentor Exchange open to applicants

For its fifth year, the AMA-run program has revamped itself, aiming to attract mid-level professionals and mentors.

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Dairy Farmers puts on its game face

The new campaign for chocolate milk calls out the beverage’s credentials as a natural, post-workout recovery drink.

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Radio ads listen back

Can you hear me now? Smart radio ads may be the next best way to engage drivers.