Articles Tagged ‘Ontario Ministry of Health and Long-Term Care’

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Gold: Health Ministry tackles fear of failure

BBDO lets Ontario’s smokers know it’s okay to hit some roadblocks on the path to quitting.

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DS+P hires six

The year begins with the agency adding a group account director and several creatives to handle new business.

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PR AOY Bronze: Veritas expands its influence

The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.

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Creative Report Card: Movers and shakers

Who were the big jumpers on the list this year? Who won Best in Show? A look at some standout agencies and work from the 2014 Report Card.

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DAOY Silver/AOY Bronze: BBDO’s internal community push

The shop takes honours in AOY and Digital AOY for work for FedEX, Skittles, Mountain Dew, Doritos and the Ministry of Health and Long-term Care.

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Cause marketing to the extreme

The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.