Articles Tagged ‘OOH’

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Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.

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Astral goes west with OOH competition

The creative competition for OOH advertising is now open to agencies in Calgary and Edmonton.

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Heineken breathes life into OOH

The beer brand has launched a new campaign, which aims to get people interacting with its ads.

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Harry Rosen broadens target for holidays

The men’s brand goes out-of-home to reach gift-givers during the festive season.

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Virgin 95.3 amps up its OOH

The Vancouver radio station is using real-time RSS feed billboards that display song titles exactly when they play.

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Activia makes fans famous

The Danone yogurt is giving each fan their 15 minutes with a new campaign.

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Dasani shapes an OOH campaign

The Coca-Cola water brand carves out a plant in Toronto to promote its environmental packaging.

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Tourism Victoria makes a splash in Calgary

The BC city drops sculptures of sea creatures into one of its key markets to engage families with a Facebook contest.