Articles Tagged ‘Oreo’

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CASSIES Silver: Oreo gets in on the Olympic spirit

The campaign focused on athletes and sportsmanship, and boosted Q1 dollar consumption by 16.3% within three weeks.

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Oreo ‘Wonderfills’ the Stanley Cup

The Mondelez cookie gets a makeover just in time for the NHL playoffs.

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The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.

Calling out lovers and haters

Brands like Expedia and Taco Bell tap those on both side of the emotional spectrum.

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General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.

Christie teams cookies with crackers for Christmas

The Mondelez-owned brand is launching its first big in-store holiday cookie push in a decade.

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Animation domination

There’s been a boom in animated spots lately. We round up some great ones.

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Canada wins 16 more Lions, including Gold

Tribal DDB and McDonald’s won three Lions, including the country’s first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.

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Argyle and Strategic Objectives big winners at ACE Awards

Argyle’s tuition discount campaign for Ontario earns it Best PR Campaign prize while Strategic’s work on the 100th birthday of Oreo wins it Best Creative PR Campaign honours.

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Oreo blows out 100 candles

The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.