Articles Tagged ‘Palm + Havas’

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CASSIES Silver: Volkswagen takes a gamified approach

A unique reverse-auction helped the car co speed through its pre-sale objectives.

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CASSIES Bronze: Who’da thought VW needed simplifying?

Resulting sales from the “Who’da thought” campaign made it the brand’s highest fall sales period in Canada.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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DDB Montreal names VP/CD

Etienne Bastien joins the new office to lead the Volkswagen creative, while Monique Brosseau comes on board as the VP managing director.

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Exclusive: Why Helen Pak returned to agency life

After a short stint at Facebook, Havas’ new president and CCO tells strategy why she was attracted to the revamped agency.

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Volkswagen names new AOR

After five years with Red Urban and Palm + Havas, the car company reviewed its options, sought out an agency with boots on the ground across Canada and landed on DDB.

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Couche-Tard chooses Palm + Havas as AOR

How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.

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The AAPQ’s (sort of) free campaigns

In a bid to speak out against spec work, the Quebec organization promises to give away creative.

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Cossette wins Via Rail

The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.

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Luc Perreault joins Palm + Havas

The former KBS+ VP/CD (pictured top left), joined by new CD Jean-Christian Bizier (pictured top right), will lead all creative output for the Montreal shop.

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Taxi Montreal hires new ECD

Palm + Havas’ VP/CD Pascal De Decker will join the Quebec shop in September, replacing Dominique Trudeau, who departed in May.