Articles Tagged ‘Path to Purchase’

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Expert reviews still most effective at getting buyers

A new study found consumers perceive branded content as less informative than neutral third-party reviews.

smartphones

Shopper Innovation Awards: Sobeys discovers better food for all

The grocery chain develops a Silver and Bronze-winning app to make the shopping experience easier for consumers.

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Shopper Innovation Awards: Knorr solves menu planning mystery

The brand picks up a Silver for its dedicated website and program to bring consumers easy meal solutions.

Corrine

Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.