Articles Tagged ‘Patrick Dickinson’


It’s time for Hudson’s Bay to hit the trail

A cross-country portage trip is providing digital content for the retailer, along with fundraising for a major Canadian project.


Hudson’s Bay goes hipster for the holidays

The retailer targets quirky millennials with its “#ElfMyLife” product and marketing strategy.

patrick dickinson

Social media reigns

Patrick Dickinson, SVP of marketing, The Bay, reveals why many brands brought social media management in-house this year.