Articles Tagged ‘PC Plus’

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Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Loblaw reaches for the stars

The grocery retailer has integrated nutrition rankings into its loyalty program.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Shopper Innovation Awards: Kraft celebrates community pride

The CPG co launched its Celebration Tour and partnered with Loblaw to communicate with PC Plus members.

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Shopper Innovation Awards: Loblaw’s tailored loyalty program

The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and banking’s future.

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In the aisles with Loblaw’s Uwe Stueckmann

The retailer’s SVP marketing on the recently launched PC Plus program, the uncluttering of stores and the digitization of shopper marketing.