Articles Tagged ‘Pepsi’

Stanley-Cup

Pepsi gives fans a taste of the Stanley Cup

A partnership with Subway restaurants lets customers use the Blippar app to virtually #HoisttheCup.

Pepsi

A personalized win strategy for CPG

Highly customized products and experiences are where the opportunities lie, says Hunter Straker’s Sheri Pearson.

Pepsi_2015

Great Scott! Pepsi Perfect is back from the future

How the soft drink brand is capitalizing on a 26-year-old product placement.

Effie

Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.

FINAL_JWTAllAgencyPhoto

Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

Pure Leaf brews up tasting campaign

PepsiCo’s new natural iced tea brand is setting up unique sampling environments across the country.

stratfirst2

Throwback Thursday: strategy in 1993

For our 25th anniversary, we’re travelling through time. In ’93, Ammirati Puris opened its doors and Walmart got help from Loblaws.

Open

Throwback Thursday: strategy in 1992

For our 25th anniversary, we’re travelling back in time. In 1992, McDonald’s tried home delivery and Taxi got its start.

IMG_4588 - wheel

The hits keep on coming

Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?

pepsi

Pepsi Taste Challenge exceeds targets

After a 10-year hiatus, the retail- and event-based campaign drove up market share over its summer and September run.

IMG_3480

New Pepsi taste challenge brings tech to its Coke rivalry

The iconic grassroots campaign is back for the summer with high-tech and social features.

News

Refresh everything

Refresh everything

News

Sleepover

Diet Pepsi – Sleepover