Articles Tagged ‘PepsiCo Canada’

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Quaker aims for good grades with parents

The CPG brand continues its masterbrand platform highlighting everyday parents.

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CASSIES Gold: Love is in the Doritos chip bouquet

BBDO reimagined the classic Valentine’s Day gift to promote its limited-time ketchup flavour.

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Marketers of the Year: Christine Kalvenes snacks on a new market

The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.

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Quaker tries to tame the morning

Move over mic drop. The brand showcases mom as the hero of the morning with its new fall campaign.

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PepsiCo’s Susan Irving takes global role

The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.

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Quaker takes on picky eaters

The brand shows how to pack a successful lunch that will appeal to discerning (if young) palates.

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Great Scott! Pepsi Perfect is back from the future

How the soft drink brand is capitalizing on a 26-year-old product placement.

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Crispy Minis’ big moment

Why the snack brand is finally getting some marketing support and touting its gluten-free status.

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Canadian Young Lions winners revealed

Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.

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Lay’s looks coast to coast for inspiration

Tourtière chips anyone? The brand’s latest Do Us a Flavour contest asks Canadians for regionally-inspired tastes.

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Crash the Super Bowl crashes Canada

The CRTC is banning Super Bowl simsub in 2017, but Doritos is already one step ahead.

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Moving the needle on C-Suite diversity

In part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.

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Verdict: Awake Chocolate packs a punch

The fast-growing company has moved more than $1 million in product since its August launch, despite competing in two crowded categories: chocolate and energy drinks.