Articles Tagged ‘Perennial’

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Is stand-alone retail the next CPG frontier?

Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.

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Check it out: Coke gets in the game

The brand’s new spot for the FIFA Women’s World Cup shows females leading on the field.

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Coca-Cola kisses the past hello

The brand is marking the 100th anniversary of the signature glass Coke bottle with a global campaign that celebrates its place in pop culture.

Coca-Cola gets personal

A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.

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Reports of bricks and mortar’s demise have been greatly exaggerated

Perennial’s Chris Lund’s outlook may quell your showrooming fears.

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Coca-Cola goes white for the holidays

The brand has redesigned its can to raise awareness about its work to help protect polar bears.