Articles Tagged ‘Peter Blackwell’

Peter Blackwell

Boston Pizza names new lead marketer

Former Volkswagen Canada head of marketing Peter Blackwell joins the company as it continues to evolve its brand.

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Connecting with drivers

Chevrolet and Volkswagen are both betting on teched-out cars to stay ahead of the auto industry curve.

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AOY Jury

Read up on this year’s panel of Agency of the Year judges.

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AOY Bronze: DDB’s partner quest

From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.

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Volkswagen names new AOR

After five years with Red Urban and Palm + Havas, the car company reviewed its options, sought out an agency with boots on the ground across Canada and landed on DDB.

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Volkswagen drives into the mainstream

Director of marketing Peter Blackwell shares his strategic plan for the brand.

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The next wave of branded content

Here’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.