Articles Tagged ‘P&G’
Brands court the modern man
How companies that once contributed to images of toxic masculinity are trying to be part of the solution.
Gillette shows a transgender man’s first shave
The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.
A new spin on all things retail
Brands are coming up with some very clever shopper-marketing strategies these days.
P&G sales grow as cuts to agency costs continue
The CPG’s best quarterly sales in eight years come amidst plans to invest more in brand building.
Pressing play on content
Editor Jennifer Horn on why content remains king for marketers.
P&G announces organizational restructuring
The CPG giant is streamlining into six business units with dedicated control over all functions of its brands.
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
P&G, Ogilvy take steps to address diversity
At Cannes, companies outline goals and initiatives to take on the issue from an internal perspective.
New Product Spotlight: Red Bull goes organic
Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.
Deloitte’s five habits of highly successful CEOs
Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.
Small is the new big (and big is the new small)
TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.
The Idea Suite bolsters leadership team
Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.
Which Olympic spots win with women?
A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.
Which Canadians made the Warc 100?
Check out where our brands, campaigns and agencies landed on this year’s list.
The 2016 Creative Report Card
It was a big year for P&G, Leo Burnett, Lg2, DDB, Grey and Rethink. See who else ranked high on the list this year.
