Articles Tagged ‘P&G’
Deloitte’s five habits of highly successful CEOs
Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.
Small is the new big (and big is the new small)
TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.
The Idea Suite bolsters leadership team
Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.
Which Olympic spots win with women?
A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.
Which Canadians made the Warc 100?
Check out where our brands, campaigns and agencies landed on this year’s list.
The 2016 Creative Report Card
It was a big year for P&G, Leo Burnett, Lg2, DDB, Grey and Rethink. See who else ranked high on the list this year.
Who took home the 2016 CASSIES Grand Prix?
Check out which brands and agencies produced the best “work that worked.”
AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
NY Ad Week: Leo Burnett #winsbig at MIXX awards
YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.
Three Direct Lions for Canada
Leo Burnett takes home a Gold and Silver for “#LikeAGirl,” with Grey winning a Silver for Moms Demand Action for Gun Sense.
Guess who took top prize at the Facebook Studio Awards
Check out who represented Canada at the awards honouring creative work on the platform.
Canadians bring home some Effies
Leo Burnett’s #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
Retail and e-comm take flight at MaRS
The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
