Articles Tagged ‘P&G’

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P&G announces organizational restructuring

The CPG giant is streamlining into six business units with dedicated control over all functions of its brands.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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P&G, Ogilvy take steps to address diversity

At Cannes, companies outline goals and initiatives to take on the issue from an internal perspective.

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New Product Spotlight: Red Bull goes organic

Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.

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Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

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Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

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The Idea Suite bolsters leadership team

Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.

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Which Olympic spots win with women?

A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.

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Which Canadians made the Warc 100?

Check out where our brands, campaigns and agencies landed on this year’s list.

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The 2016 Creative Report Card

It was a big year for P&G, Leo Burnett, Lg2, DDB, Grey and Rethink. See who else ranked high on the list this year.

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Who took home the 2016 CASSIES Grand Prix?

Check out which brands and agencies produced the best “work that worked.”

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AOY Gold: Leo Burnett’s winning vision

After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.

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PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.

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NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.

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Three Direct Lions for Canada

Leo Burnett takes home a Gold and Silver for “#LikeAGirl,” with Grey winning a Silver for Moms Demand Action for Gun Sense.