Articles Tagged ‘P&G’

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How CPG showed up at CES

From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Strategy’s Most Read of 2019: C-Suite

From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.

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P&G’s Marc Pritchard sees a $1 billion growth opportunity

There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.

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P&G once again beats sales expectations

From the C-Suite newsletter: The company continues its focus on productivity as competitors start similar “reinvestment” plans.

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Gillette and TerraCycle start razor recycling program

The P&G brand will let people send in used razors from any brand and convert them into charitable donations.

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How to do cost-cutting right: lessons from P&G

The CPG company continues to post impressive growth in spite of reduced investment in advertising.

Gillette

Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

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Gillette shows a transgender man’s first shave

The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.

Jennifer Horn

A new spin on all things retail

Brands are coming up with some very clever shopper-marketing strategies these days.

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P&G sales grow as cuts to agency costs continue

The CPG’s best quarterly sales in eight years come amidst plans to invest more in brand building.

CommonGround

Pressing play on content

Editor Jennifer Horn on why content remains king for marketers.

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P&G announces organizational restructuring

The CPG giant is streamlining into six business units with dedicated control over all functions of its brands.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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P&G, Ogilvy take steps to address diversity

At Cannes, companies outline goals and initiatives to take on the issue from an internal perspective.