Phillip Haid » strategy

Articles Tagged ‘Phillip Haid’

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Advocacy group calls out McDonald’s over nuts

A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.

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AToMiC Awards: In the moment

These cause campaigns demanded immediate action, and provided instant gratification to donors.

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The myths of conscious consumerism

Public’s Phillip Haid takes on common assumptions about purchasing for social good.

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Stop telling me to be good

Public’s Phil Haid on why awareness isn’t enough and why when it comes to CSR, you have to engage.

Hemophilia Society creates a novella

The online book to raise awareness about the disorder has already been downloaded more than 12,000 times.

Unclench, show solidarity & celebrate the good

From strategy‘s latest issue, publisher Mary Maddever on guilt and why good cause campaigns don’t deserve to be dissed.

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Investing in trust

Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.

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The Verdict: Partners for Mental Health posts mood campaign results

Over 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.