Sport Chek’s on-the-fly Olympic strategy
Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.
Whirlpool picks Zulu as AOR
The assignment also covers the appliance giant’s KitchenAid, Maytag, JennAir and Amana brands.
Manulife hires new CMO
Gretchen Garrigues takes on the company’s global marketing and branding leadership, with an eye towards growth.
PepsiCo’s Susan Irving takes global role
The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.
Canadian Tire puts us on a pedestal
The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.
Agency of the Year photo gallery
Pictures from our annual awards ceremony celebrating the best in advertising and media.
Photo gallery: 2012 Shopper Marketing Forum
Our annual event saw industry members gather in Toronto to hear some of the top shopper marketing experts in the business share their views on how to move the industry forward.
Agency of the Year 2011 photos
Snapshots from an award-winning affair.
Photos from Understanding Youth
See who schooled the marketers at our annual youth conference in Toronto.