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The Canadian advantage
Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.
May 31, 2013
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Canada’s emerging indies
AgenciesThere’s been a flurry of start-ups, as well as some merger and acquisition action lately. Here’s a run-down of some of the new kids on the block.
May 31, 2013
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Beer’s biggest fan
Beer / BrandingAfter years of decline, the (beer) world is watching as Debra Kavchak-Taylor cheers on the category with new products that go head-to-head with wine and sangrias – and messaging that focuses on taste rather than lifestyle – in the hopes that consumers will come back to Molson Coors.
May 30, 2013
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AToMiC Awards: Trends in marketing
AwardsCelebrating Canada’s best media innovation, technology and content mash-ups.
Agency of the Year photo gallery
Pictures from our annual awards ceremony celebrating the best in advertising and media.
Photo gallery: 2012 Shopper Marketing Forum
Our annual event saw industry members gather in Toronto to hear some of the top shopper marketing experts in the business share their views on how to move the industry forward.
Photos from Understanding Youth
See who schooled the marketers at our annual youth conference in Toronto.
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