Articles Tagged ‘Pollin8’

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Grabbing life by the lady balls

Ovarian Cancer Canada gets help for its first major national campaign from an industry insider with personal experience.

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will judge this year’s best in creative, entertainment, tech and media innovation.

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

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Top Cannes contenders: Media

With (another) extended deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.

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Fall TV: Analytics complaint line

TV measurement execs respond to big issues raised by industry experts.

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Cannes blog: The art of listening and Yahoo’s next move

Lauren Richards on her first day at the festival, including a talk from Yahoo! that featured Jack Black and dished on new content coming down the pipe.

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Sizzling (and fizzling) trends

One-stop meal shopping, radio, hyper-speed and donuts are hot while square corners, Facebook, QR codes and cupcakes are not.

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Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.