Articles Tagged ‘Praxis’

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

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Up to the Minute: TP1 continues to grow

Plus: Human Equation adds to its C-suite, H+K grows in three offices and more news you might have missed.

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Up to the Minute: New leadership at Citizen Relations

Plus: talent and clients added at Red, and more news you might have missed.

quaker

Quaker dances to a new beat

Get your tissues ready – the CPG brand brings together dad and daughter for its latest digital doc.

Crispy

Crispy Minis’ big moment

Why the snack brand is finally getting some marketing support and touting its gluten-free status.

Lays

Lay’s looks coast to coast for inspiration

Tourtière chips anyone? The brand’s latest Do Us a Flavour contest asks Canadians for regionally-inspired tastes.

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The Macallan celebrates Chinese New Year

The whisky brand is partnering with famous Toronto chef Susur Lee as part of its PR push for the holiday.

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Lay’s is sweet on Valentine’s Day

Nothing says true love like roses and chips. The PepsiCo brand is going after V-Day shoppers with its new sweet/salty offering.

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Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.

lays

Do these chips taste a bit green?

For its latest round of “Do us a Flavour,” Lay’s coordinates taste and colour.

Pure Leaf brews up tasting campaign

PepsiCo’s new natural iced tea brand is setting up unique sampling environments across the country.