Articles Tagged ‘President’s Choice’

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PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.

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If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

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Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

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Brands of the Year 2016: Leader of the pack

Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.

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What are Canada’s most trusted brands?

The second annual Gustavson Index reveals the standouts for consumers in various categories.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

Loblaw

Check it out: President’s Choice’s ‘fakery’

A new stunt from the brand aims to show that gluten-free doesn’t mean taste-free.

Iceland

Check it out: President’s Choice takes you abroad

New products from the brand aim to bring Canadians new tastes from Iceland and the Middle East.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.

PC

President’s Choice’s fashionable holiday

How the brand is aiming to be the curator of your holiday menu with its new integrated campaign.

pcfinancial

PC Financial gets meta

The bank uses a commercial within a commercial to promote its premium MasterCard.

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Is your brand trusted?

A new study picks out the beer, car and retail brands, among others, that consumers trust most.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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John St. hires three, with more to come

The agency hires JP Gravina and Simon Craig from BBDO, as well as Tom St. John to the growing digital team.

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Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.