Articles Tagged ‘President’s Choice’

Iceland

Check it out: President’s Choice takes you abroad

New products from the brand aim to bring Canadians new tastes from Iceland and the Middle East.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.

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President’s Choice’s fashionable holiday

How the brand is aiming to be the curator of your holiday menu with its new integrated campaign.

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PC Financial gets meta

The bank uses a commercial within a commercial to promote its premium MasterCard.

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Is your brand trusted?

A new study picks out the beer, car and retail brands, among others, that consumers trust most.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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John St. hires three, with more to come

The agency hires JP Gravina and Simon Craig from BBDO, as well as Tom St. John to the growing digital team.

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Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.

Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.

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Throwback Thursday: strategy in 1994

For our 25th anniversary, we’re travelling through time. In ’94 Walmart arrived and Judy John opened an agency.

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Google named most influential brand in Canada: Ipsos Reid

The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.

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Former Loblaw president Dave Nichol has passed away

The man behind the grocer’s No Name and President’s Choice labels, as well as the face of the company in the ’80s and ’90s, passed away on Sunday evening at age 73.

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Target to bring Archer Farms, Market Pantry and Up and Up to Canada

The retail giant is set to compete with the likes of Loblaw and Sobey’s through its private label grocery and household lines.

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Brands of the Year: Rediscovering the Loblaw story

Bold marketing initiatives aim to keep the chain at the top of the Canadian grocery ladder.

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Loblaw gets positive with President’s Choice Children’s Charity

The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.