Articles Tagged ‘Promo & Activation’

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Cannes 2016: Canada brings home seven Lions

A good showing in Radio and wins in Direct and Promo balance out Canadian work being shut out of other categories.

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Rejecting ‘techvertising’

Stop using tech for tech’s sake and start gaining real insights from data, writes Proximity Canada’s Rene Rouleau.

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Canada wins two Golds in Promo & Activation

Leo Burnett’s “#LikeAGirl” takes a Gold and Bronze at Cannes, while Grey wins Gold for “Groceries Not Guns.”

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Tribal DDB and Anomaly take home a Silver Lion each

The agencies, which were recognized for their McDonald’s and Budweiser campaigns, respectively, were the only Canadian contenders to snag prizes Monday evening in Cannes.