Articles Tagged ‘proximity’

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BBDO strengthens its C-suite

A big focus for the shop today is content and data, with changes being made to drive that.

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BIMM booms with new hires

Rene Rouleau is the agency’s newest CD as growing business leads to 16 additions across departments.

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BBDO restructures, reabsorbs Proximity

What was once the agency’s digital arm will be focused entirely on data-driven CRM as an internal discipline.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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Proximity hires UX, strategy leads

Joe Szabo and Paul Hanlon join to help integrate their practices with the shop’s day-to-day creative.

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SapientNitro expands its ranks

Nine new staff members have joined the agency to provide a more well-rounded creative offering to an expanding client base.

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Timeline: The ups and downs at BBDO

A look back at the major events at the agency over the last few years, as it ushers in a new era under new leadership.

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Record number of Canadians named Cannes jurors

Ten Canadians, including Grey’s Patrick Scissons and Wax’s Monique Gamache, will sit on juries this year.

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Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Big winners and big data

Strategy editor Emily Wexler on how a few AOY winners are upping their analytics game.

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DAOY Bronze: Proximity goes big on data

How the agency is structuring itself to deal with a numbers-heavy future.

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Jon Finkelstein joins Twist Image

The WPP agency has brought in the former Proximity SVP/ECD to help transform its creative work.

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Proximity wins new business

The agency picks up the Queen’s School of Business account and extra work for Mercedes-Benz and RBC.

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BBDO/Proximity lay off staff

The Toronto shop has let go of two VP-level staffers as a result of a creative department shuffle.