Articles Tagged ‘Publicis Groupe’

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Publicis growth flat in Q2

Ongoing reduction of traditional advertising spend in North America offsets gains in other areas.

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Publicis revenue continues to dip in Q1

The holding company expected a bumpy ride, but believes business transformation work will help right the ship.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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MSL launches global influencer marketing service

MSL Fluency unites the agency’s various offerings under a single global service led by Rema Vasan.

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Leo Burnett grows exec team as Judy John prepares exit

The agency’s leadership ranks are expanding as it transforms in step with Publicis Groupe.

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Publicis Groupe reports lackluster Q4 growth

The holding co is committed to its “Power of One” model and investing in Sapient as it prepares for a “bumpy ride.”

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Publicis brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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Publicis Groupe offers a first look at Marcel

The holding company demoed its much-hyped global collaboration platform and gave more details about its launch.

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The 2018 Agency Family Tree

A breakdown of every major holding company’s assets and offerings in the Canadian market.

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Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.

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Breaking down the Cannes Lions revamp

Changes to categories, different entry rules and new initiatives aim to increase competitiveness and reduce costs.

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Fast Facts: March of the virtual employees

Publicis’ AI assistant Marcel caused a stir, but many companies expect investments like it to help keep talent.

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So what will Marcel do?

Publicis Groupe believes the AI-powered assistant is important enough to give it the awards budget.

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Publicis Groupe suspends all awards participation

Promotional budgets are being diverted from industry events to an internal AI assistant.

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MSLGroup president heads to new firm

Gayla Brock-Woodland has moved on to lead public affairs firm Ensight.