Articles Tagged ‘Publicis Groupe’

Andrew Bruce

Andrew Bruce named CEO of Publicis Groupe in Canada

In a new role for Canada, he will oversee all disciplines in the country, while maintaining his U.S. duties.

sadoun

Publicis revenue slips in Q3

Canada fared better than some other markets, but it didn’t make up for losses in traditional spending, media and business transformation.

sadoun

Publicis growth flat in Q2

Ongoing reduction of traditional advertising spend in North America offsets gains in other areas.

sadoun

Publicis revenue continues to dip in Q1

The holding company expected a bumpy ride, but believes business transformation work will help right the ship.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

MSL Fluency

MSL launches global influencer marketing service

MSL Fluency unites the agency’s various offerings under a single global service led by Rema Vasan.

leoftd

Leo Burnett grows exec team as Judy John prepares exit

The agency’s leadership ranks are expanding as it transforms in step with Publicis Groupe.

sadoun

Publicis Groupe reports lackluster Q4 growth

The holding co is committed to its “Power of One” model and investing in Sapient as it prepares for a “bumpy ride.”

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Publicis brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

marcel

Publicis Groupe offers a first look at Marcel

The holding company demoed its much-hyped global collaboration platform and gave more details about its launch.

familytreefeatured

The 2018 Agency Family Tree

A breakdown of every major holding company’s assets and offerings in the Canadian market.

campbells

Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.

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Breaking down the Cannes Lions revamp

Changes to categories, different entry rules and new initiatives aim to increase competitiveness and reduce costs.

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Fast Facts: March of the virtual employees

Publicis’ AI assistant Marcel caused a stir, but many companies expect investments like it to help keep talent.

marcel

So what will Marcel do?

Publicis Groupe believes the AI-powered assistant is important enough to give it the awards budget.