Articles Tagged ‘Publicis Montreal’

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Lg2 wins big at the Crea awards

The agency made a good showing at last night’s award, followed by Sid Lee, which also picked up several grand prizes.

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Vichy works a new approach

The skin care brand’s latest campaign steps away from its focus on science to find more emotional connections.

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Up to the minute: DDB gets more milk

Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.

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Publicis Montreal hires veteran CD

Former Palm+Havas and Ogilvy Montreal CD Francois Vaillancourt returns to full-time agency life.

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Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Why BCP merged with Publicis Montreal

The two Publicis-owned shops didn’t want to be in competition, according to agency execs.

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Metro offers a holiday surprise

A circus-themed stunt is part of the grocery retailer’s attempt to bring the holiday spirit to its regional-focused strategy.

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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Marketers of the Year: Lucile Bousquet shows her game face

Ubisoft’s director of marketing looks local to create campaigns that stir rivalry and immerse players in real-world competition.

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Alain Tadros appointed COO of Publicis Worldwide Quebec

The former president of Montreal’s BCP will assume the newly created role overseeing the provincial network today.