Articles Tagged ‘publicis’

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So what will Marcel do?

Publicis Groupe believes the AI-powered assistant is important enough to give it the awards budget.

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What going awards-free means for Publicis next year

How far will the ripples from the year-long spending hiatus go?

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Publicis Groupe suspends all awards participation

Promotional budgets are being diverted from industry events to an internal AI assistant.

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Up to the Minute: National’s new director of analytics

Plus: Top Draw names a new president, new social work for Rethink and more news you may have missed.

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Grey, Brad and Tam-Tam\TBWA make The Good Report

Check out the charitable campaigns called out by ACT and The Gunn Report.

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Home Depot kicks off spring with DIY know-how

A new campaign from Publicis positions the home reno retailer for a competitive season.

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Check it out: WestJet ‘rebrands’ as Canada Air

The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.

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Not all tech can live up to the hype: column

Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.

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Cheil hires new ECD

Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.

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A new leadership team at Publicis Montreal

FCB president Rachelle Claveau and Lg2 creative director Sylvain Dufresne will take the reins at the office.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

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Check it out: Home Depot reverses homelessness

The most recent spot in support of the retailer’s Orange Door Project tells a backstory.

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Publicis Montreal president to join Metro

Alain Tadros will take over as VP of marketing for Quebec at one of his agency’s long-standing clients.

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What happens when you recycle wrong

A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.

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Brunet’s new (app)etite

This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.