Articles Tagged ‘publicis’

TamTam

Grey, Brad and Tam-Tam\TBWA make The Good Report

Check out the charitable campaigns called out by ACT and The Gunn Report.

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Home Depot kicks off spring with DIY know-how

A new campaign from Publicis positions the home reno retailer for a competitive season.

canadaair

Check it out: WestJet ‘rebrands’ as Canada Air

The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.

sxswvr

Not all tech can live up to the hype: column

Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.

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Cheil hires new ECD

Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.

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A new leadership team at Publicis Montreal

FCB president Rachelle Claveau and Lg2 creative director Sylvain Dufresne will take the reins at the office.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

homedepot

Check it out: Home Depot reverses homelessness

The most recent spot in support of the retailer’s Orange Door Project tells a backstory.

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Publicis Montreal president to join Metro

Alain Tadros will take over as VP of marketing for Quebec at one of his agency’s long-standing clients.

wasteman

What happens when you recycle wrong

A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.

brunet

Brunet’s new (app)etite

This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.

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Minute Maid focuses on the family

A new Canadian masterbrand platform is built on key moments, especially between parents and kids.

Nonna

DQ’s Italian sandwich saga

The QSR teams up with a (kind of) real Nonna to launch its latest product.

Oikos

Oikos dreams up a new campaign

The Danone brand goes after nightly cravings with a new product line.

Taste the Feeling 4

Coca-Cola’s new ‘One Brand’ approach

A new global strategy that replaces “Open Happiness” will roll out in Canada next month.