Articles Tagged ‘publicis’

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The Home Depot picks FCB Canada

The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.

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Publicis brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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People get called out for not recycling right

The City of Toronto enlists Raptors analyst Jack Armstrong to get people to think twice about putting garbage in blue bins.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.

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Publicis Groupe offers a first look at Marcel

The holding company demoed its much-hyped global collaboration platform and gave more details about its launch.

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Publicis Montreal adds new CD

Thimalay Sukhaseum joins the office’s creative team from Cossette.

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Scores Rotisserie personalizes the salad bar

The Quebec-based restaurant chain puts choice at the centre of a campaign for its revamped offering.

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Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.

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Up to the Minute: Talk Shop Media acquires Brix Media

Plus, Zendatamarketing gets Dairy Farmers work, ICA picks 2018 board and more news you may have missed.

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Breaking down the Cannes Lions revamp

Changes to categories, different entry rules and new initiatives aim to increase competitiveness and reduce costs.

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What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

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TTC drives safety home

Toronto’s public transit agency takes on harassment with a new app and ad campaign.

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Publicis adds a new group CD

Marc Melanson joins the shop from McCann to lead work on the Fiat Chrysler account.

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Publicis Montreal teams with street youth group

Ahead of its 30th anniversary, Dans la rue goes looking to re-engage its donor base.

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Up to the Minute: SAQ adds another to its agency roster

Plus, more additions at Publicis, new assignments for BICOM and NKPR and more news you may have missed.