Articles Tagged ‘publicis’

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Not all tech can live up to the hype: column

Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.

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Cheil hires new ECD

Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.

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A new leadership team at Publicis Montreal

FCB president Rachelle Claveau and Lg2 creative director Sylvain Dufresne will take the reins at the office.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

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Check it out: Home Depot reverses homelessness

The most recent spot in support of the retailer’s Orange Door Project tells a backstory.

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Publicis Montreal president to join Metro

Alain Tadros will take over as VP of marketing for Quebec at one of his agency’s long-standing clients.

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What happens when you recycle wrong

A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.

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Brunet’s new (app)etite

This small Quebec pharmacy wants people to make small, healthy lifestyle changes. So it’s rolled out an app to help.

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Minute Maid focuses on the family

A new Canadian masterbrand platform is built on key moments, especially between parents and kids.

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DQ’s Italian sandwich saga

The QSR teams up with a (kind of) real Nonna to launch its latest product.

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Oikos dreams up a new campaign

The Danone brand goes after nightly cravings with a new product line.

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Coca-Cola’s new ‘One Brand’ approach

A new global strategy that replaces “Open Happiness” will roll out in Canada next month.

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Publicis names Duncan Bruce Canadian CEO

Once again, the agency has a CEO dedicated to help capitalize on opportunities within Canada.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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Publicis hires Max Valiquette

The agency’s new VP of strategic planning will lead the practice in the Toronto office.