Articles Tagged ‘publicis’

christophe_attele[1]

Nurun hires former Publicis Caribead CEO

Christophe Attele joins the agency as VP of client services in Montreal.

shutterstock_229761016

Up to the Minute: Loopmedia gets into content marketing

Plus: Tire brands pick new AORs, new SVPs at H+K and MSLGroup and more news you might have missed.

Zulu_New_Hires

Zulu fills nine more desks

A series of hires comes in response to new work, and to bolster the Zulu Live social team.

Blizzard

Check it out: DQ goes epic

The brand launches its first movie-related marketing push in 20 years around the Jurassic World release.

michael

Michael Murray joins Publicis

The agency’s new VP and creative director joins to lead work on Rogers after four months at SapientNitro.

Atomic-3

Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies Publicis and JWT took home top honours at last night’s award show.

watchdog2

AToMiC Awards: Getting in on the action

Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.

D H0660

Weekend reading: Dairy Queen serves up 75 years

The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.

Replace this image.

P&G to consolidate agencies

The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.

WatchDogsImage

Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

xbox

Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

newhires[1]

SapientNitro expands its ranks

Nine new staff members have joined the agency to provide a more well-rounded creative offering to an expanding client base.

shutterstock_233511601

Up to the minute: DDB gets more milk

Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.

_MG_6563_sm

And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

WatchDogsImage

CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.