Articles Tagged ‘publicis’

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Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies Publicis and JWT took home top honours at last night’s award show.

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AToMiC Awards: Getting in on the action

Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.

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Weekend reading: Dairy Queen serves up 75 years

The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.

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P&G to consolidate agencies

The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.

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Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

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Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

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SapientNitro expands its ranks

Nine new staff members have joined the agency to provide a more well-rounded creative offering to an expanding client base.

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Up to the minute: DDB gets more milk

Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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Publicis approved to acquire Sapient

After months of regulatory hurdles, the $3.7 billion deal is expected to be finalized by the end of the week.

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Publicis hits another snag in Sapient deal

The $3.7 billion deal remains up in the air as Publicis works to meet demands of U.S. regulators and government bodies.

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Ubisoft picks BBR for entire portfolio

The Montreal agency picks up the account from Publicis based on its work for Assassin’s Creed and Far Cry 4.

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will judge this year’s best in creative, entertainment, tech and media innovation.

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Scott Pinkney joins Publicis

With so much data floating around, the agency hired the former BBDO SVP/CD to build out its CRM practice.