Articles Tagged ‘publicis’

City of Toronto pulls anti-littering ads

Despite positive praise in the media, some brands didn’t like their logos being tossed around in this PSA.

Coca-Cola gets personal

A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.

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Canada nabs three Golds at the Effies

BBDO and Grey Canada both picked up golden hardware at last night’s award ceremony, while Lowe Roche, Taxi, Anomaly and Ogilvy also took home prizes.

Creativity under constraints

John Bradley weighs in on what’s restricting inspired work and why it pays to fight for ideas you believe in.

Copied from Media in Canada - Canadianmoney

More details on the failed Publicis-Omnicom deal

The companies’ CEOs and Miles Nadal, head of MDC Partners talk about how the cancelled deal will impact future business mergers.

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Publicis and Omnicom terminate merger

The two groups have called off the partnership due to difficulties completing the deal within a reasonable time frame.

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FCB’s Carter Murray on local creativity

The global CEO chatted with strategy on the advantages of smaller markets and being responsible with clients’ money.

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Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

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Executive changes at Publicis

Andrew Bruce has been appointed president and CEO of Publicis Worldwide, North America while his brother Duncan Bruce takes over as president and CCO of Publicis Canada.

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MAOY Gold: OMD grows for Gold

The agency takes the top media award for work for Subaru, McDonald’s and Lay’s.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.

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Nestle soft-launches Nesfruta

The liquid water flavour-enhancer is competing in a category that’s heating up, relying on sampling, OOH and PR to get the word out.

Copied from Media in Canada - JUSTDANCE_MAP

Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

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Brands embrace hacking

In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.

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Chrysler launches Calgary Stampede-themed campaign

The automotive brand is using OOH night projections in Calgary to promote its Dodge Ram truck model, as a follow-up to an April campaign (pictured).