Articles Tagged ‘publicis’

fcb

FCB’s Carter Murray on local creativity

The global CEO chatted with strategy on the advantages of smaller markets and being responsible with clients’ money.

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Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

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Executive changes at Publicis

Andrew Bruce has been appointed president and CEO of Publicis Worldwide, North America while his brother Duncan Bruce takes over as president and CCO of Publicis Canada.

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MAOY Gold: OMD grows for Gold

The agency takes the top media award for work for Subaru, McDonald’s and Lay’s.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.

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Nestle soft-launches Nesfruta

The liquid water flavour-enhancer is competing in a category that’s heating up, relying on sampling, OOH and PR to get the word out.

Copied from Media in Canada - JUSTDANCE_MAP

Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

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Brands embrace hacking

In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.

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Chrysler launches Calgary Stampede-themed campaign

The automotive brand is using OOH night projections in Calgary to promote its Dodge Ram truck model, as a follow-up to an April campaign (pictured).

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Haagen-Dazs makes big comparisons

The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.

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Publicis wins Quebec Press Council

The Montreal agency aims to build public awareness around the press watchdog.

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Lowe Roche ups the integrated ante

CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy as well as its plans for another hire and a new training program.

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ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

CIBC

Juniper Park and MediaCom win CIBC

The bank has confirmed that it will be working with the agencies, which take over from Publicis and ZenithOptimedia.