Articles Tagged ‘Purex’

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2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.

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Kruger debuts cross-Canada campaigns

The CPG co launches new work for Cashmere, Purex and Scotties in different markets.

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Kruger’s multicultural focus

A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.

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Purex rolls out new premium look

Shikatani Lacroix created the new packaging design, with the aim of differentiating the bathroom tissue from discount brands.