Articles Tagged ‘Purina’

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The market for pet parents

Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.

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Up to the Minute: BICOM gets new managing director

Plus, client wins for North Strategic and Kwittken, GroupM’s new CMO and more news you may have missed.

TD thank you

Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.

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Throwback Thursday: strategy in 2007

For our 25th anniversary, we’re travelling through time. In ’07 catvertising popped up and Canada won big in Cannes.

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Shopper Innovation Awards: CSR

Purina takes Gold for “Paws for the planet,” Loblaw wins Silver for its sustainable seafood initiative and Desjardins wins Bronze for encouraging fiscal responsibility.

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Shopper Innovation Awards: Brand new!

Metro wins Gold, Wendy’s takes Silver and Friskies wins Bronze in the category that recognizes new product launches.

HoltRenfrew

Shopper Innovation Awards: Custom retail

Holt Renfrew, Nestle Purina PetCare and P&G’s Euranuba brand win Gold, Silver and Bronze respectively.

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Purina Cat Chow shows its ‘Cattitude’

The brand is refocusing its message with the launch of a new multi-platform campaign.