Articles Tagged ‘quebec’

Boreale

Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

Sneaky Like Pete 1

Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

SE2

Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

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Shopper Innovation Awards: Chocolats Favoris shows off its fine sweets

The Quebec chocolate company highlights its handmade quality with a redesign that wins a Bronze in Packaging.

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Shopper Innovation Awards: Dove makes girls unstoppable

The brand adapts its North American program specifically for the Quebec market, and picks up a Bronze.

Simons Edmonton

Best brand expansion: Simons brings chic design out west

The Quebec fashion retailer is taking on tough compettion and expanding to other provinces with its clever store designs.

DrPepper

Dr. Pepper launches quirky Quebec campaign

The soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.

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Government of Quebec questions openness

The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.

QuebecAgencyAss

Ann Bouthillier appointed as the new chair of AAPQ

The association also names Dominique Villeneuve its new general manager.

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Lego builds Quebec base for Christmas

The iconic brand launched a campaign to build its presence in French-speaking Canada.

Pig book

Banking on a ‘porkbook’

Quebec pork producers have created a cookbook for sale inside supermarkets.

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Instant brand of the year: the Red Square

Quebec’s symbol of student protest became a rallying point this year.

Copied from Media in Canada - Cooperators

The Co-operators creates a scene

The insurance company is purposely crashing a car into windows of its 15 Quebec offices from now until October for a social media contest.

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Quebec condiment maker expands product line

Maison Orphee expands its national presence with new line of sea salts.