Articles Tagged ‘RAPP’

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

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DDB rebrands its CRM and shopper marketing units

Rapp Canada is now Track DDB, while ShopperDDB becomes TracyLocke Canada.

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CASSIES Bronze: Canadian Blood Services turns people into heroes

To engage young people, the “One Hero” campaign brought the target market into an immersive comic-book world online.

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Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

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The risks of over-complicated loyalty programs

As loyalty cards proliferate and new digital players emerge, brands risk alienating consumers fed up with the increasingly complex rewards space.