Articles Tagged ‘RBC’

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Consumer satisfaction with banks’ financial advice dips

J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.

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Strategy’s most read of 2018: Brands

As the year winds down, read about the campaigns that got the most attention from readers in 2018.

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Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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RBC takes a lighthearted approach in latest campaign

The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.

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RBC launches new accelerator program

RBC Reach aims to expedite the growth of startups, as well as the process behind partnering with the bank.

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RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

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Banks benefit from online investments

J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.

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RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.

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Borealis AI to expand to Vancouver

The new location of RBC’s artificial intelligence research lab will focus on computer vision and image recognition.

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RBC opens API developer portal

Why the bank thinks making code available to third parties will help facilitate innovative partnerships and integration.

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RBC helps youth prepare for the future of work

A campaign supporting the bank’s largest-ever CSR initiative aims to show all Canadians the potential impact of a “quiet crisis.”

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RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

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RBC adds to its AI knowledge

The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.

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RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.