Articles Tagged ‘RBC’


RBC opens API developer portal

Why the bank thinks making code available to third parties will help facilitate innovative partnerships and integration.


RBC helps youth prepare for the future of work

A campaign supporting the bank’s largest-ever CSR initiative aims to show all Canadians the potential impact of a “quiet crisis.”


RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.


RBC adds to its AI knowledge

The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.


RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.


RBC expands Borealis AI to Montreal

The machine learning research lab opens a third location to take advantage of a hotbed of talent.


2017 Strategy Awards: RBC’s patriotic pledge

The brand encouraged youth across Canada to make an impact in their communities.

retail grocery carts

Who are Canada’s most trusted service brands?

BrandSpark’s annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.


What sets RBC’s UX design apart?

Expert analysis helps to explain why not all banking apps are created equal.


Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.


Check it out: RBC makes ‘somedays’ public

Passersby got a chance to make their goal-setting more concrete with a recent outdoor activation.


If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.


RBC’s new AI assistant moves money for you

Through machine learning, the bank wants Nomi to provide hands-off service and spending insights.


RBC launches two new iOS payment options

Customers can now ask Siri to pay their bills for them and use iMessage to send e-Transfers.


Mobile banking satisfaction on the rise

RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.