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Articles Tagged ‘RBC’

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RBC launches new accelerator program

RBC Reach aims to expedite the growth of startups, as well as the process behind partnering with the bank.

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RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

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Banks benefit from online investments

J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.

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RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.

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Borealis AI to expand to Vancouver

The new location of RBC’s artificial intelligence research lab will focus on computer vision and image recognition.

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RBC opens API developer portal

Why the bank thinks making code available to third parties will help facilitate innovative partnerships and integration.

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RBC helps youth prepare for the future of work

A campaign supporting the bank’s largest-ever CSR initiative aims to show all Canadians the potential impact of a “quiet crisis.”

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RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

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RBC adds to its AI knowledge

The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.

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RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.

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RBC expands Borealis AI to Montreal

The machine learning research lab opens a third location to take advantage of a hotbed of talent.

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2017 Strategy Awards: RBC’s patriotic pledge

The brand encouraged youth across Canada to make an impact in their communities.

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Who are Canada’s most trusted service brands?

BrandSpark’s annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.

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What sets RBC’s UX design apart?

Expert analysis helps to explain why not all banking apps are created equal.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.