Articles Tagged ‘RBC’
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
Strategy’s most read of 2018: Brands
As the year winds down, read about the campaigns that got the most attention from readers in 2018.
Strategy’s most read of 2018: The Olympics
This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.
2018 Brands of the Year: RBC banks on the next generation
Canada’s largest bank has been deepening its CSR, innovation and community ties.
RBC takes a lighthearted approach in latest campaign
The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.
RBC launches new accelerator program
RBC Reach aims to expedite the growth of startups, as well as the process behind partnering with the bank.
RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.
Banks benefit from online investments
J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.
RBC still wants to help Canadians ‘get’ insurance
The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.
Borealis AI to expand to Vancouver
The new location of RBC’s artificial intelligence research lab will focus on computer vision and image recognition.
RBC opens API developer portal
Why the bank thinks making code available to third parties will help facilitate innovative partnerships and integration.
RBC helps youth prepare for the future of work
A campaign supporting the bank’s largest-ever CSR initiative aims to show all Canadians the potential impact of a “quiet crisis.”
RBC aims to make ‘Someday’ more emotive
As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.
RBC adds to its AI knowledge
The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.
RBC leverages Mark McMorris’ following
The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.
