Articles Tagged ‘recipe to riches’

Branded entertainment is not an ad

Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.

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AToMic Awards: Viewers live out their reality dreams

The CBC, Loblaws, Stanfield’s and L’Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.

Ikea

AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

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Brands of the Year: Rediscovering the Loblaw story

Bold marketing initiatives aim to keep the chain at the top of the Canadian grocery ladder.

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Next Big Things: Unique experiences

When it comes to content, brands are now making sure programs are more 360° and intricately – physically – tied to the brand.

Property borthers

The next big thing on specialty

Strategy breaks down what’s gaining momentum on specialty networks, and the shows expected to be hits right out of the gate, according to TV execs.

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Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.

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Loblaw innovates on new marketing fronts

Marcus Evans, managing director of TBWA\Toronto’s Integer, weighs in on Loblaw’s recent efforts in reality TV, magazine publishing and in-airport pampering.

Recipetoriches

MDC Partners and Capital C team up with production co

Capital C CEO Tony Chapman talks about the partnership with Temple Street Productions.