Articles Tagged ‘Reebok’

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Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

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Reebok builds its hockey presence

The official producer of NHL apparel looks to be a bigger part of hockey fandom with its first social campaign.

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Cossette hits the ice with CCM

The agency will review the hockey brand’s digital strategy and design its new web presence.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Welcome to Reebok’s Freak Show

The sports brand is kicking off a year-long global campaign to tap into the burgeoning social community of tough-fitness junkies.

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Reebok heats things up

The retailer has launched a Canadian campaign around the brand’s new global tagline, “Live with fire.”

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Reebok Canada brings the fitness

The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.

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Reebok Hockey casts its own players

The sports equipment and apparel brand powers its products in a new slapshot campaign.