Articles Tagged ‘Reitmans’

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Reitmans taps into style habits

The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.

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CASSIES Silver: Reitmans pitches a younger crowd

With Tank, the brand worked to make its clothing relevant to a new audience.

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Marketers of the Year: Ginette Harnois won’t compromise

How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.

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Penningtons brings AR in store

The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.

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Reitmans returns to denim

The retailer brings back Meghan Markle for a new fall campaign that’s all about the right pair of jeans.

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The right man for Reitmans

The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.

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Check it out: Plus size, minus the stereotypes

Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.

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Reitmans’ summer style

The retailer continues on its path of changing expectations in its summer campaign.

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Thyme Maternity’s understanding campaign

The niche retailer’s new ads position it as an expert on the ups and downs of pregnancy.

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Reitmans names new CMO

Jonathan Levitt joins the company, which has also named a new president for its Reitmans banner.

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Reitmans works it with Willow & Thread

The retailer uses real women entrepreneurs to help push its workwear line.

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Penningtons’ new attitude

The plus-size clothing retailer repositions to be an advocate for size acceptance.

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Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

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Rejuvenating Reitmans

How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.

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A guessing game with Reitmans

Tank’s first campaign with the retailer surprises consumers when it reveals it’s a source of high-end styles.