Articles Tagged ‘Reitmans’
CASSIES Silver: Reitmans pitches a younger crowd
With Tank, the brand worked to make its clothing relevant to a new audience.
Marketers of the Year: Ginette Harnois won’t compromise
How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.
Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.
Reitmans returns to denim
The retailer brings back Meghan Markle for a new fall campaign that’s all about the right pair of jeans.
The right man for Reitmans
The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.
Check it out: Plus size, minus the stereotypes
Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.
Reitmans’ summer style
The retailer continues on its path of changing expectations in its summer campaign.
Thyme Maternity’s understanding campaign
The niche retailer’s new ads position it as an expert on the ups and downs of pregnancy.
Reitmans names new CMO
Jonathan Levitt joins the company, which has also named a new president for its Reitmans banner.
Reitmans works it with Willow & Thread
The retailer uses real women entrepreneurs to help push its workwear line.
Penningtons’ new attitude
The plus-size clothing retailer repositions to be an advocate for size acceptance.
Female empowerment (finally) comes of age
Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.
How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.
A guessing game with Reitmans
Tank’s first campaign with the retailer surprises consumers when it reveals it’s a source of high-end styles.
Reitmans spins off Hyba line
Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.