Articles Tagged ‘Research’

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What holiday shoppers want

Canucks are fond of physical browsing and buying, but they’ll snub retailers with empty shelves, according to a new SAS report.

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Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.

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Do you believe in advertising?

Andrew Carty on why a crisis in confidence is a bigger problem than shrinking budgets or fractured media.

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Has retail passed its sales peak?

Sales are softening and consultant Ed Strapagiel shows us where and why this is happening.

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The many faces of women

What’s the difference between a young singleton and a high-income earning mom? New research from Harbinger breaks the ladies down into 10 segments.

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Canadians cautious when buying cars: study

Microsoft Canada found that more than 50% of Canadians abandon plans to buy a new car in the research stage.

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Valentine’s Day spend trends

Canadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.

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New proof that clients get the advertising they deserve

Rupert Brendon, partner at Aprais, reveals research that shows that the relationship between client and agency is interdependent.

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Consumerology: Thinking broadly about pharma

Bensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.

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Integer research finds frugality and private labels on the rise

Canadian shoppers are cautious planners, but they still value the act of shopping.

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Spider taps into mom’s shopping senses

Company’s first mom shopper marketing study reveals moms time-pressed and focused on value and convenience.

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Consumerology: Surviving the holidays

Max Valiquette on an impending bleak holiday season, and how marketers can prepare for it.

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Retail on the couch: See the world through shoppers’ eyes

Hierarchical clustering analysis shows how shoppers segment categories.

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Retail on the couch: tapping into the emotional brain

Fresh Intelligence analyzes the emotional state of Canada’s retail landscape to diagnose the shopper psyche within major grocery brands.