Articles Tagged ‘Rethink Breast Cancer’

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2017 Strategy Awards: Rethinking the cancer conversation

The Give-A-Care campaign featured custom products to help young women through treatment.

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2017 Brands of the Year: Rethink rejigs the non-profit model

Up next: continental expansion and tween outreach.


Rethink Breast Cancer reinvents the hotline

The organization’s retro-inspired creative is all about modern education.


Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.


Cannes 2017: Canadian work wins big in Design

A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.


Cannes 2017: Cossette, FCB pick up Gold Health Lions

Lg2 is also bringing home a Lion as the first awards of the festival are announced.


AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.


Shopper Innovation Awards: Donations with benefits

SickKids and Rethink Breast Cancer offered donors more than the joy of giving.


Strategy’s favourite campaigns of the year

To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.


Rethinking tea and sympathy

Why Rethink Breast Cancer has turned to a new product line to educate Canadians and help provide more useful gifts.


Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.


Rethink Breast Cancer modernizes its message

The non-profit uses its penchant for hunks and babes to reflect the complexities of breast health.


Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.


Up to the minute: Time for Client of the Year

Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.


Rethinking risk

Rethink Breast Cancer’s new documentary reveals what it means to be high risk for the disease.