Articles Tagged ‘rethink’

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Smoking (still) stinks

The Canadian Cancer Society peels back the fruity curtain on flavoured tobacco.

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The Hive’s buzzy new hires

New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.

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John St. opens Montreal office

Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.

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Molson wants your best shot

What’s more Canadian than slap shots and beer? The brewer’s famous fridge gets in on the hockey action.

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Genius gifts and creative gestures

Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.

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The (virtual) reality of oil shipping

The Dogwood Initiative used both an Oculus Rift and an old-fashioned letter campaign to bolster support.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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MarbleLive names Rethink AOR

Marblemedia’s in-development water park will work with the agency on brand identity.

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Blood Sport: Interactive blood donation

A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.

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Moving up the ladder at Rethink

The agency has named a new partner and two new creative directors on the heels of its Coors Light win.

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Which Canadian agency picked up Gold at the Mashies?

Here’s a hint: it won for a campaign on Snapchat.

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Brands grow the mo

Rickard’s has some rules for Movember, Chunky has some new mustachioed-inspired flavours, and BBDO is giving props to the unsung furry stars of the month.

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Taxi and Canadian Tire nab top B!G honours

From particularly Canadian executions to a driving playground for movie-goers, check out this year’s B!G winners.

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AOY Silver: Rethink digs up winning ideas

From “piss off Putin” briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.